Step 1: Create a Business Page
Visit Facebook.com and either log into your personal profile or follow the instructions to create a profile.
Next, from your timeline, you will go to your pages section (one of the options on the right) and “Create a New Page.” It will prompt you to add your page information:
Page Name
Your page name is the biggest factor when it comes to Facebook recognizing your business. Since you want to show up when people search for Yoga Teacher or Yoga Studio make sure you include one of those keywords in your page name along with your business name.
Category
You can add up to 3 categories. If you are a studio, make sure Yoga Studio is one of them. As of right now, Yoga Teacher is not an option, so Fitness Trainer or Coach are good alternatives.
Description
Your business description also sends messages to Facebook about who you are. Include Yoga Teacher or Yoga Studio here along with the benefits of your services and the types of yoga you offer. Add a link to your website here so people can easily navigate to your site!
Note: In order for this entire description to show up in the search results, keep it under 155 characters.
Profile Picture and cover Photo
After your page is created, you will add your profile picture and cover photo. For your profile picture, you want something that is readable when small since it often shows up as a small icon. You will probably want to use your logo here.
Some things you want to include in your cover photo are
- Photo of your class or studio
- Your introductory offer
There are some great resources to help you design beautiful cover photos, logos, posts, etc.
- Canva.com This is a free easy to use website that provides templates, icons, and really anything you need to advertise events, classes, make a logo, make short videos with text, and the list goes on. Check it out!
- Fiverr.com If you don’t want do design anything yourself. Fiverr.com has freelancers that offer amazing rates on any sort of graphic design. You can get a logo for as low as $30 and posts or banner ads for a low as $10.
- Upwork.com If you are looking for a longer-term relationship with a graphic designer try Upwork. There is amazing talent and the review system make it easy to find a good freelancer.
Step 2: Choose a Template
In your settings on the right hand side, you will find the option to add a template. Choose the services template.
It will ask you which tabs you would like turned on. Make sure you have Services and Reviews. 40% of U.S. adults check reviews online before purchasing something so reviews is definitely something you want turned on.
Step 4: Fill out your page info
In thes Page Info section under Page Settings, you have more opportunities to tell the Facebook Search engine that you are a Yoga Teacher or Yoga Studio. Make sure Yoga Teacher or Yoga Studio is reflected in your Username as this is another important part of Facebook SEO.
Fill out the contact information, add your website location, and service area.
For the service area section, make sure to add your primary services areas here and any other city where you would accept work. This tells Facebook to show your business when people search in certain areas.
Go down the rest of this page and fill in as much information as accurately as possible.
Step 5: Set your call to action
Setting a Call to Action (CTA) on your Facebook Page makes it very easy for your visitors to further interact with you. As a Yoga Teacher or Studio, your main priority is getting students to your classes so you will want to use the “Book Now” button linked to you scheduling tool. All Yoga Web Design websites come with a custom URL going to your booking section on your website.
Step 6: Create a group for your business on Facebook
Recently Facebook change their algorithm so posts from businesses do not show up as much on peoples’ feeds, HOWEVER posts made in a group are top priority. Create a group for your business on Facebook where you can interact with you community to make sure they get updates, have conversations can reach you easily.
In Page Setting under Templates and Tabs, make sure you have rooms turned on. You can then manage your groups from your main page.
Step 7: Ongoing optimization
There are a few things you want to keep in mind to make sure your page stays optimized and up-to-date.
- Update any business information as it changes such as classes you offer, events, etc.
- Regularly monitor and respond to any reviews you get. Reviews are the lifeblood of your online presence. They help build your social proof and 72% of consumers say positive reviews make them trust a local business more than they may have otherwise so you want to make sure you keep generating 5 star reviews and responding to any review you get. All websites from Yoga Web Design includes a review generating system to help you get more reviews from satisfied members/students/customers.
- Post regularly to keep your community engaged in both your groups and on your page. Set time aside once a week to create a post for each day. Focus on building your community and adding value to your followers rather than just promoting your services. Check out our free marketing guide for specifics on how to create valuable create posts that will help you grow your community, sell your services, and position yourself as a yoga expert.
